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EPISODE IN BRIEF
There’s nothing like a real-life success story for business inspo and today’s podcast will give you a real insight into how Tim and Jane from Aloha Surf, Manly have sold ‘natural endorphins’ for over 30 years.
They are frank and honest about their challenges – and the way they have kept the passion over three decades – as a couple and as a business partnership.
There’s a lot to take away in today’s revealing episode of Coaching Conversations….
Time Code/Show Notes
0.26 Intro: Business coach expert Nick Psaila introduces Tim and Jane from Aloha Surf
1.55 Why do you do what YOU do? Tim talks about getting into the surfing game and why. Not surprisingly, it’s all about passion and loving what you do.
3.15 Tim discusses the changing demographic of his business customer but admits he still has a loyal decade’s old base that now includes children and grandies of former clientele.
Jane talks about the changing demo of Manly itself and the ‘Bob Hawke Surfing Team’. Not to mention, the world-stage facelift that has taken surfing as a sport to another level.
5.10 Survival for Aloha meant moving with the times and COVID encouraged Tim and Jane to be more proactive with their online business. Customers discovered ‘its easier to find a park on your phone, than it is to find a park outside Aloha Manly’….
6.25 Tim explains why merch quality is so much better than it used to be so buying decisions are less risky when buying goods unseen.
7.25 Jane is candid about her working relationship with Tim. Splitting roles between sales and finance helped when they had a family and Jane studied, but it is no longer practicable as the world has changed.
9.00 There are many reasons to require a business coaching partner and Jane graciously shares her side of the story and why Nick has helped both their business and their relationship.
10.30 Tim explains how having a coaching partner brings them together as a team. Jane talks about the value of listening to new directions from a third party. Nick is not the bad cop – he’s the ‘make-it-happen cop’. He keeps them accountable.
11.58 A business coach is someone who can give you scaffolding or a framework no matter how many years you’ve been in business. You may have all the skills, but you can be pushed in different directions. Increase your strengths and minimise your weaknesses.
15.20 When you pay someone to inspire and re-direct your best efforts, you do so.
15.40 Tim talks about his ultimate goal and it includes tapping out after all the hard work is done. To have everything in place so that someone else can do it. To ‘go out in style’.
17.00 Reach out if you can see a business coach in your future; email ask@upcoach.com.au for more information on today’s podcast.
EPISODE SUMMARY
Learning how others face business challenges allows us to think objectively about our own. Tim and Jane have stood the test of time because they eat, breathe, and sleep surfing and its people. Their staff come from all around the surfing world to create what they call ‘The Aloha Family’.
In short, they do what they love and they valued their lifestyle and business enough to keep that love alive by enlisting the help of a business coach like Nick Psaila.
There truly is, no better recommendation than word of mouth, is there.