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In this episode of Coaching Conversations, Nick and Chris discuss more valuable topics to help your business grow.
It’s Nick’s birthday week and we learn how the 50’s are the new 40’s… or so the guys tell themselves.
Launching a new enterprise? Where should you place the most effort?
The guys discuss everything from the need to get in the habit of reading every day, (a few pages or chapters, Audio is your friend) and hanging out with those who are pushing humanity forward, the value of researching your market early, to knowing the difference between what YOU think is great and what the MARKET actually wants.
Find out the top 3 tips for launching your new product or service? What should you focus on first to ensure you have a better chance of succeeding. Lead Gen – Lead Gen – Lead Gen… plus the other vital action points.
Enjoy the short, sharp and direct advice in this latest episode of Coaching Conversations…. with Nick and Chris.
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TIME CODES:
0.25 Chris’ welcome and introduction
1:00 It’s Nick’s birthday week! 50’s are the new 40’s
1.54 What is Nick reading right now… and why ?
2:35 There’s value to be hanging out with people pushing humanity forward. Helping yourself through reading is a great way to develop that knowledge
3:11 When can you find time to read… the benefits of audiobooks (Audible). Walking, the Gym… a little every day is doable.
5:16 Nick is currently reading “Money, Mastering the Game” – Anthony Robins. A great insight into how to win at money. Nick’s summary of the book… and what amazed him.
9:03 Why is research so important before launching a new product or service? Nick provides reasons and examples
12:55 Why do a lot of businesses not succeed? Do you offer a WANT or a NEED?
15:29 What are the top 3 things that need to be done at the start up stage of your business? Lead Gen!!!!
15:44 Nick discusses most importing elements to focus on. One – Get out there and get known. Mingle, comment on threads, expand your contacts. Two – Add Value. Share your knowledge, provide support and help to others, Hustle. Three – Lead Generation. Put some ads out there… get known.
17:46 Forget about the perfect website… focus on lead generation.
18:28 Don’t be afraid to talk about your business day and night.
EPISODE SUMMARY:
In this episode, Nick and Chris highlight the value and benefits of developing a daily reading habit. Whether that habit is a couple of pages over a bite of lunch, or plugging in the earphones for an audiobook at the gym… reading lets you “hang with the people pushing humanity forward”… Nick says.
Research is vital before launching any new product or service. Too often what the business owner thinks is great, is valued the same by the market. Focus on finding out what’s NEEDED first. Get out there and talk to clients. Mingle, get known and expand your contacts and awareness. When you do launch, make sure you add value to what you supply and ensure you focus on generating leads. This formula will go a long way to helping your business to succeed. Don’t be afraid! Focus on the basics … and reap the rewards.