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In this episode, Nick and Chris break down valuable marketing insights into Australia’s current business environment.
If you’re only using one channel of marketing, now is the time to consider the benefits of other platforms. We all access information differently, so what can you do to get in front of the people who need to hear your message? How can YOU add value to your business? When brand loyalty is trumped by hip pocket nervosa, adding monetary value or teaching something new will almost always arrest immediate attention.
Nick kicks off with a focused look at why it’s so important to be a business “thermostat”, not a “thermometer”… and heads into that familiar territory of keeping the body in check. Because the strength of any business is based on the people within. Enjoy the chat…
Time Code
0.25 Welcome to the show.
1.48 You can either be the thermostat or the thermometer… and what’s that got to do with marketing?
2.58 If you’ve only used one level of marketing in the past it’s time to change it up.
8.13 Different regions in Australia are promoting their tourism like crazy. With international travel off the cards, how do we get in front of our audience, right now?
10.33. Do you have a healthy mix of online and offline work? If you are teaching people something new or adding monetary value on the way through… you’re on the right track!
12.09 The strength of any business is based on the people who work in that business…
14.18 Keep the body in check. Avoiding caffeine and sugar is a good start. So too, is a good night’s sleep. Add in meditation or guided visualisation and see how your mood changes!
16.31 Stress, disappointment, anger, frustration… How do you deal with these issues?
17.14 Make a change. Recognising that there may be an underlying issue whether it’s lack of sleep, anxiety or a work frustration is the first step to self-awareness.
20.40 If you have any questions that you want us to throw into these podcasts “Coaching Conversations” throw your questions through to ask@upcoach.com.au
EPISODE SUMMARY
Your take-away is more than just creating a healthy mix of marketing pathways. You need to ensure that you add value in ways that will create a customer for life – one that tells others about your incredible product or service. Because, in 2020, word of mouth is still an important level of marketing.
Remember, that emotions unchecked (in a body that craves sleep) will inspire an avalanche of bad habits. So, limit your cups of caffeine, lay off the office bikkies, binge less TV – and sleep more.
Looking after yourself is every bit as important as your bottom line. Keep your body in check with meditation, exercise and enjoy food that nourishes your body and lowers your stress levels.
Correct the course and who knows what you and your business is capable of!