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Time Code/Show Notes
0.35 In Episode 3 of ‘Lockdown to Lift Off’ Up Limits Mastermind, Cliff Benns looks at how you can position yourself for the future His personal story is a masterclass in staying relevant and retaining currency in your business or industry.
0.48 The back story; healing the past after stage 3 bowel cancer, growing a business after dealing with historic trauma that meant not following in his father’s failing footsteps.
Cliff talks about the recycling revolution and his motivation to make meaningful change.
2.15 How can you live a sustainable life and take your business with you in this age of exponential growth? Learn about the CEO of Intel and Moore’s Law with a handy metaphor of transistors and micro-chips.
7.00 Cliff discusses the fall of Kodak and what happens if you don’t keep one eye on the future and fail to innovate. While they invented the digital camera, they still believed the market was in printing, failed to recognise the life-changing power of social media, and continued to protect their current market.
How can you question your actions daily to ever-innovate?
9.20 People are the hardest aspect of any business. How do you attract, retain, inspire and educate your clients?
11.40 Early adopters, product life cycles.
13.00 How do you observe the drivers of change and see opportunities for what they are?
13.15 Listen to the story of a local alcohol manufacturer who pivoted to produce hand sanitizer during Covid.
14.04 What are the business opportunities of the next 20 years? There’s a whole lot of technology coming with climate change at the forefront of that change.
15.00 Hear about the first 3D printed community where people can live for less than three dollars a day (in a bid to fight homelessness)
20.00 Be excited about possibilities – do not fear them. We fear what we don’t know. You don’t have to be the innovator – but you can get on the “upcycle”. You can re-position your company for the future when the time is right.
22.00 Audience feedback and personal stories
27.45 Educate yourself, relentlessly. From joining industry groups, to trade shows to watching YouTube vids, the information to drive meaningful difference is out there.
29.01 Re-learn with one eye on the future but stay focused on the now. Keep the wheels moving and hit the short-term goals.
But always keep your radar sharp for new talent. Good people will get you where you need to go be.
32.28 If you’d like to learn more about looking forward and staying relevant in your industry contact ask@upcoach.com.au